It has been for some years now that the
classified ads on newspapers have begun to decrease. The main reason for this
is that, currently, there are many free add services (or maybe cheaper) on the
Web. The Internet boom has made many companies to choose this way of advertisements
in order to get to more people.
Likewise, when someone needs to advertise a
property, or some other ads as a job, the same newspapers offer a classified
add option over their Web. This has made the number of people that use these
types of ads grow. We cannot fail to mention that those people that have
internet access on their houses will probably go to their computers to look for
ads, instead that going out and buying a newspaper (since nowadays many people
even read the newspaper online)
Nevertheless, in Argentina
Moreover, many newspapers now offer both
services, a classified ad on the newspapers, plus on their webs. This way
classifieds are read by more people, since it is a reality that there are still
some generations that are not always stuck to the computer; people still go to
the newspaper in search of posts and ads.
To conclude, even though it is true that
printed classified ads are decreasing in number, it is something that will
continue to be in use for some time, whether because it is imposed by law or because it has the intention of reaching a wider range of generations.
